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NBC11 at the finish.



Television NBC 11 (San Francisco, Oakland, San Jose) will feature Title, Presenting and Principal Sponsors' logos on television promotions for three months ($250,000 value).

Newspaper The Business Journal, San Jose and Silicon Valley (circulation 25,000) will include Title, Presenting, Principal and Major Sponsors in print advertising ($100,000 value).

Flyers/Posters Title, Presenting, Principal and Major sponsors will be featured on 25,000 flyers distributed internationally and 5,000 posters throughout the Bay Area ($10,000 value).

Banners Sponsors may display corporate banners/signs during the start at the Calistoga Health Expo, at runner exchanges (wineries, colleges, churches, restaurants and historical landmarks such as the Marin French Cheese Co., the Golden Gate Bridge) along the 199-mile course through 36 cities, on hundreds of vans transporting runners and at the Victory Party & Expo during the finish ($5,000 value).

Internet Sponsors' logos will be displayed at ($2,500 value).

Television In addition to NBC 11 Relay promotions for three months, The Relay 2004 was featured on four TV stations, including RAI (Italy's largest television network) and on David Letterman (March 16, 2005). Channel 5 (CBS) devoted prime time Evening Magazine episodes to The Relay on October 18, 2000, October 3, 2001 and has aired five Relay stories on the evening news. "The Relay: A Documentary" (25 minutes) was produced in 1997.

Social Media The Relay has teams participating from Google, Facebook, Twitter and others and is followed on Facebook, Twitter, etc.

Newspaper The Relay 2004 was featured in 18 publications including USA Today, Runner's World, People Magazine and Reader's Digest. More than 100 articles have appeared in: USA Today, San Francisco Chronicle (5 front page articles), San Francisco Examiner, San Jose Mercury News (6 articles, 3 front page), Oakland Tribune (2 articles), Weekly Calistogan (5 articles), Napa Valley Register (10 articles, 2 front page), Yountville Sun, Sonoma Index Tribune (5 articles), Marin Independent Journal (10 articles), Point Reyes Light, San Mateo Times (4 articles), San Mateo County Times, Redwood City Tribune (3 articles), Country Almanac, Palo Alto Daily (3 articles), Palo Alto Weekly (2 articles), Stanford Daily (4 articles), San Jose Business Journal, San Lorenzo Valley Press, Santa Cruz Sentinel (16 articles), Daily Review (3 articles), Alameda Newspaper Group (7 papers), San Leandro Times, Arizona Republic (front page), Argus, Bay Insider, Houston Chronicle, Merced Sun-Star, Modesto Bee, Monterey County Herald, Nuevo Mundo, Pasadena Star, Piedmonter and Riverbank News.

Magazine Articles have appeared in: Adventure Out Women, People, Runner's World, San Francisco Magazine, California Track and Running News, City Sports Magazine (3 articles), Competitor Magazine (3 articles), Fitness Runner (2 articles), Marathon and Beyond (8 page article), National Masters News (2 front page articles), Northwest Runner, Pacific Athlete ("The Relay - A Legend in the Making" on the cover) and Runners Schedule (5 articles, 6 editorials).