|JIM W., VP, PROVIDIAN
"California's Longest Party!"
From Calistoga to Napa to Sonoma to Marin, through Sausalito, across the Golden Gate Bridge under a full moon,
through San Francisco to Palo Alto and through Silicon Valley to Santa Cruz, the 199-mile course boasts the largest
number of tourist destinations of any run. After racing for 24 hours through 36 cities, 12-member teams run to
victory while furthering The Relay mission to increase awareness of 100,000 Americans waiting for
The Relay is the Largest Event in the World Promoting Organ
Through Organs 'R' Us, the transfer of the baton from runner to runner symbolizes the transfer of an organ from
donor to recipient. The 1997 and 1998 Relays were dedicated to three-year-old Delaney
Corbitt who waited since birth for a kidney transplant. While runners crossed the finish, President Clinton
signed a Relay shirt for Delaney at Stanford Hospital. Of those waiting, 18 Americans die each day waiting for an
The 2001-2004 Relays
were dedicated to the memory of Nicholas Green, who donated his organs to seven Italians. The recipient of
Nicholas' liver traveled from Italy to attend the 2004 race. With an estimated promotional value of $10 million,
Maria Pia's visit was covered by four television stations, including RAI from Italy, and 18 publications including
USA Today, People Magazine and Readers Digest and discussed on David Letterman. View
The Media Describe "California's Longest Party"
as "the most fun 24 feet can have" in "the best place on earth." In addition to being featured
on the CBS show, Evening Magazine, The Relay has been promoted on NBC 11, CBS 5, KCBS Radio, KSCO Radio and in
People, Time, Sports Illustrated, San Francisco and San Francisco Moda magazines. The race has been featured in 100
newspaper articles including USA Today and front-pages of the San Francisco Chronicle and San Jose Mercury News.
From nine teams in 1995, The Relay has grown to more than 300 teams, attracting runners from Canada, France, Germany,
Ireland, Italy and Japan. Corporate entries have included Google, Facebook, Twitter, Yahoo, Applied Biosystems, BP,
IBM ("Blue Lightning" and "Blue Thunder"), Bloomberg, Boeing, Catholic Healthcare West, CNET
Television, Cypress Semiconductor, Electronic Arts, Encana Corp., Environmental Protection Agency, Genencor
International, HP, Intel, JP Morgan, LAPD, Kaiser Electronics, Lucas Digital, Monterey Sheriffs, NASA, Nvidia,
Providian Financial, Shell Oil US, Silicon Valley Bank, Stanford Lame Docs, "Running on Java" from Sun
Microsystems, US Bank, US Coast Guard, US Dept. of Justice, Vacaville Police and others. Mayor Brad Wagonknecht
(City of Napa) ran on the "Napa Mustard Seeds" and Mayor Katherine Beiers (City of Santa Cruz)
participated on "Like Fine Wine."
Sponsors have included
Adventure Out Women Magazine, ARCO, ampm, Applied Biosystems, Bay Area Council, Best Buy, BP, Compaq, EAS,
Hansen's, HP, Home Depot, Intermec, Jet Blue, KCBS Radio, KPIX (CBS) Television, KSCO Radio, NBC 11 (San Jose,
Oakland, San Francisco), Nike, Northface, Nvidia, Packard Children's Hospital, Peet's Coffee & Tea, Providian,
San Jose Business Journal, Saturn, Scios, Sport Chalet, Stanford Medical Center and Trimble Navigation targeting the well-educated, affluent runners. 91% of runners are college educated with
87% employed at a professional or managerial level. 82% are between the ages of 25 and 49 with 60% male and 40%
female participation. Median family income is $72,000.
Join The Relay Family
which includes 36 cities, 7 counties, 30 sponsors, 30 property owners, 40 law enforcement agencies, Caltrans,
Golden Gate Bridge, National Park Service and thousands of runners, spectators and volunteers for a little run
from Calistoga to Santa Cruz.